Ronen Shelly - Tangled Goods The Practical Life Of Pro Bono Advertising - Paperback Neonatal Medicine Brand: Apa Publications
Ronen Shelly - Tangled Goods The Practical Life Of Pro Bono Advertising - Paperback Neonatal Medicine Brand: Apa PublicationsBinding: Paperback Description: A novel investigation of pro bono marketing and the relationship between goods exploring the complex moral dimensions of philanthropic advertising. The advertising industry may seem like one of the most craven manifestations of capitalism turning consumption into a virtue. In Tangled Goods authors Iddo Tavory Sonia Prelat and Shelly Ronen consider an important dimension of the advertising industry that appears to depart
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