Taylor & Francis Ltd - Marketing Management A Cultural Perspective - Paperback Chiptune It should also be essential

It should also be essential reading for students and academics in this area

Barcode: 9780367407742

Barcode: 9780062940308

Major historical themes include the humanist engagement with ancient literature the emergence of women humanists the flowering of Republican government in Renaissance Italy the continuation of Aristotelian and scholastic philosophy alongside humanism and breakthroughs in science

Author(s): Dawnay Gabby

Taylor & Francis Ltd - Marketing Management A Cultural Perspective - Paperback Chiptune It should also be essentialBinding: Paperback Description: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them this edited textbook goes beyond the identification of historical sociocultural and political factors