While a federal flavour ban on menthol cigarettes and cigars may be forthcoming,9 the state of California (CA) prohibited in December 2022 the retail sale of most flavoured tobacco products, including those with characterising menthol flavours, defined as a distinguishable taste or aroma, or both, other than the taste or aroma of tobacco.10 We have recently reported new marketing campaigns in CA of rebranded cigarettes with fresh and crisp alongside non-menthol descriptors.11 RJ Reynolds, one of the biggest US manufacturers of menthol cigarettes, has launched a California, Weve Got You Covered campaign12 to suggest sustained cooling sensory experience from rebranded products
Twist that thing and see what happens
By Kim Yang-joong, medical correspondent Please direct comments or questions to [[email protected]]
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