Crystallizing Public Opinion Racine: Berenice

Racine: Berenice

Additional topics include the applications of the VSEPR model and its theoretical basis

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Dover (1992) republication

A swashbuckling classic that brims with stolen treasure and adventure on the high seas

Crystallizing Public Opinion Racine: BereniceFamed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies. Crystallizing Public Opinion identifies the techniques employed by public relations