“Zero”, Ken Cato [AGI ‘4-letter-word’] Artwork Published as promotional material for

Published as promotional material for GF Smith's Phoenix Motion paper stock

Design: Tom Eckersley

Publisher: Herb Lubalin Study Centre of Design and Typography

"I wouldn't have done it like that

It may be hard to decide which present in one mask's screen of grey plastic smoke emanating from a thick plastic cigarette – guaranteed anyway to prevent its wearer smoking temporarily

“Zero”, Ken Cato [AGI ‘4-letter-word’] Artwork Published as promotional material forDesigner: Ken Cato Publisher: Alliance Graphique Internationale (AGI) Date: 1999 Size: 278 x 278 Edition: Signed and numbered edition of 200 Condition: (A+) One of a unique collection of '4 letter words' created by 72 AGI members who took part in the 1999 AGI congress in Pontresina, Switzerland. PLEASE NOTE: All the posters and prints we sell are out of print and original, and can sometimes show signs of wear consistent with age. Posters in particular